Post by account_disabled on Dec 6, 2023 23:06:41 GMT -6
Offline is dying. Stop doing it and turn to doing it fully online.” Many people may have heard this sentence before. What do you think? Today we have an interesting example of combining offline and online media well. Let's take a look. It is a campaign that connects offline media and online media very well. This campaign was created by By McCann London The objective was to make the Xbox Tomb Rider campaign a success in terms of awareness. After watching the clip, It seems easy to think, the truth is not easy. *Worship the ideas of marketers. Every advertiser in this world from the beginning of the presentation process The media that people ignore is offline media through a channel that we call Billboard, a channel that people normally pass by.
The results that occur are from the time people look. The maximum you will stop staring at is 8 seconds. And Phone Number List the least is not looking at all. The creators therefore turned the billboard into a survival billboard, organizing a campaign to prove the strength of Tomb Rider fans who had already been selected 8 people to stand on bases created from 8 billboards. When selecting the fans, there were only 8 left. People do not only use online media but also use offline media to help as well. During the stand, there will be a weather vote from the audience on what kind of weather they want the selected person to experience through the website. To prove the strength of the body during a rainstorm and snow, the person who is strongest and can stand on it the longest will be the winner.
The results that occur are from the time people look. The most billboards are 8 seconds. became 8 minutes There is a constant stream of shares by onlookers passing by and Audience that is online There is a live broadcast through the website, online banner, social media, including various news channels...called Spread awareness Through audiences'network , audiences'content It was continued with the current trend. audiences'opinion that some groups eventually become users Read about the thinking of the team that created this campaign. From an interview in adweek, see. It's not easy. But it's very good because this is the total of marketing4
The results that occur are from the time people look. The maximum you will stop staring at is 8 seconds. And Phone Number List the least is not looking at all. The creators therefore turned the billboard into a survival billboard, organizing a campaign to prove the strength of Tomb Rider fans who had already been selected 8 people to stand on bases created from 8 billboards. When selecting the fans, there were only 8 left. People do not only use online media but also use offline media to help as well. During the stand, there will be a weather vote from the audience on what kind of weather they want the selected person to experience through the website. To prove the strength of the body during a rainstorm and snow, the person who is strongest and can stand on it the longest will be the winner.
The results that occur are from the time people look. The most billboards are 8 seconds. became 8 minutes There is a constant stream of shares by onlookers passing by and Audience that is online There is a live broadcast through the website, online banner, social media, including various news channels...called Spread awareness Through audiences'network , audiences'content It was continued with the current trend. audiences'opinion that some groups eventually become users Read about the thinking of the team that created this campaign. From an interview in adweek, see. It's not easy. But it's very good because this is the total of marketing4
