Post by account_disabled on Dec 20, 2023 0:40:12 GMT -6
We say/we read that personas are an essential part of marketing. However, on the subject, the worst rubs shoulders with the best. In some cases, personas are one of the elements that drive the success of a campaign. But very often, it's complete rubbish. The efforts made and the human and financial resources invested bring no results, or very far from those hoped for. “ Persona ” is not a guarantee of success. Elements for reflection. In marketing, particularly digital and in particular BtoB, everyone talks about persona. Anyone who does not address the subject risks being seen as incompetent.
Persona is both a “must have” and a “need to have”. Ultimately, it doesn't matter what we do Email Data with it, as the term has managed to establish itself in the marketing sphere. Besides, we often give ourselves a clear conscience by telling ourselves that we have created personas. What is a persona? If we take what the Definitions-marketing site says, we can read: “ A persona is, in the marketing field, an imaginary character representing a target group or segment in the context of the development of a new product or service or of a marketing activity taken as a whole.
The persona generally has a first name and social and psychological characteristics. Several personas can be used for the same development project. (…). Personas are, among other things, taken into account for the development of product/service characteristics, for the development of website content and for the optimization of customer journeys . ” How do we create personas? We easily understand its usefulness. As we cannot speak to everyone in the same way, with the same words, the same ideas, the same expressions, the same arguments…. we will create personas (typical profiles in a way), which will represent the target people we want to reach. To do this, when we want to do things well, in general, we will rely on: – qualitative interviews. – online or offline questionnaires. – consumer group interviews.
Persona is both a “must have” and a “need to have”. Ultimately, it doesn't matter what we do Email Data with it, as the term has managed to establish itself in the marketing sphere. Besides, we often give ourselves a clear conscience by telling ourselves that we have created personas. What is a persona? If we take what the Definitions-marketing site says, we can read: “ A persona is, in the marketing field, an imaginary character representing a target group or segment in the context of the development of a new product or service or of a marketing activity taken as a whole.
The persona generally has a first name and social and psychological characteristics. Several personas can be used for the same development project. (…). Personas are, among other things, taken into account for the development of product/service characteristics, for the development of website content and for the optimization of customer journeys . ” How do we create personas? We easily understand its usefulness. As we cannot speak to everyone in the same way, with the same words, the same ideas, the same expressions, the same arguments…. we will create personas (typical profiles in a way), which will represent the target people we want to reach. To do this, when we want to do things well, in general, we will rely on: – qualitative interviews. – online or offline questionnaires. – consumer group interviews.
