Post by account_disabled on Dec 24, 2023 2:59:08 GMT -6
Although there are many benefits that surround the advertising universe and the changes that have been carried out in recent years, there are still examples of advertisements that, unfortunately, make use of stereotypes . Without a doubt, the inequality of roles in some spots is palpable. Sectors such as banking, automobiles and telecommunications focus on men when developing their advertising, while those related to home, cleaning and food, fashion, body care and beauty squeeze the more stereotypical female roles. But in recent years and as society evolves, brands that fight to eradicate these stereotypes and welcome new messages are growing.
We are waiting for you on Monday, March 15 at 12:00 p.m. Coinciding with Women's Month , Hill+Knowlton Strategies organizes together with on March 15 at 12:00 p.m. an inspiring debate with exceptional Phone Number List professionals who will talk about the stereotypes of women in advertising. Adriana Díaz , Communication and Marketing consultant and Co-founder of #SomosMujeresTech at Hill+Knowlton Strategies, will be in charge of moderating this round table that will feature the participation of Elisabet Alsina , Marketing Director of Actimel and Activia at Danone; Elena Ceballos , Marketing Director of the European Film Division of Dolby Laboratories.
Sarah Chemouli , Director of the Home Care and Clothing Category at P&G Spain and Portugal: and Muntsa Dachs , Director of Strategy and Innovation at VMLY&R. In this online event, whose streaming will be carried out by Xpansion Digital , it can be seen on the YouTube channel and on the Facebook profile of MarketingDirecto.com. In this space, the professionals will review their latest campaigns, the roles they present in them, the concerns and interests of the audience, and much more. What has been achieved and what remains to be achieved? We'll wait for you next Monday on YouTube Live to delve deeper into it.
We are waiting for you on Monday, March 15 at 12:00 p.m. Coinciding with Women's Month , Hill+Knowlton Strategies organizes together with on March 15 at 12:00 p.m. an inspiring debate with exceptional Phone Number List professionals who will talk about the stereotypes of women in advertising. Adriana Díaz , Communication and Marketing consultant and Co-founder of #SomosMujeresTech at Hill+Knowlton Strategies, will be in charge of moderating this round table that will feature the participation of Elisabet Alsina , Marketing Director of Actimel and Activia at Danone; Elena Ceballos , Marketing Director of the European Film Division of Dolby Laboratories.
Sarah Chemouli , Director of the Home Care and Clothing Category at P&G Spain and Portugal: and Muntsa Dachs , Director of Strategy and Innovation at VMLY&R. In this online event, whose streaming will be carried out by Xpansion Digital , it can be seen on the YouTube channel and on the Facebook profile of MarketingDirecto.com. In this space, the professionals will review their latest campaigns, the roles they present in them, the concerns and interests of the audience, and much more. What has been achieved and what remains to be achieved? We'll wait for you next Monday on YouTube Live to delve deeper into it.
