Post by account_disabled on Mar 11, 2024 0:31:08 GMT -6
With the aim of launching one of its latest products in an alternative and memorable way, Sensodyne collaborates with the English marketing agency Hotcow, to create an experiential marketing initiative within London's Potters Field Park. The experience consists of distributing samples , organizing outdoor games and even a public lesson on oral hygiene. More specifically, the setup at Potters Field consists of three separate zones where individuals can take part in different experiences. Zone 1, the sensitivity zone , offers a ten-minute tooth sensitivity check by professional dentists. Participants can also win prizes by playing “How Sensitive Are You?”, such as free product samples, tips and demonstrations from key brand representatives. the iconic Tower Bridge as a backdrop. Brand ambassadors invite attendees to take selfies with the molar and share them on social media, or to have a professional photo taken and then retrieve it online after the event.
Finally, Zone 3 represents an attempt to break the world Germany Phone Number Data record for the world's largest oral hygiene class (about 230 people attended the public class that afternoon). The experiential strategy achieved a reach of over 4 million people. With the aim of launching one of its latest products in an alternative and memorable way, Sensodyne collaborates with the English marketing agency Hotcow, to create an experiential marketing initiative within London's Potters Field Park. The experience consists of distributing samples , organizing outdoor games and even a public lesson on oral hygiene. More specifically, the setup at Potters Field consists of three separate zones where individuals can take part in different experiences. Zone 1, the sensitivity zone , offers a ten-minute tooth sensitivity check by professional dentists. Participants can also win prizes by playing “How Sensitive Are You?”, such as free product samples, tips and demonstrations from key brand representatives.
Zone 2 features a four meter tall giant molar with the iconic Tower Bridge as a backdrop. Brand ambassadors invite attendees to take selfies with the molar and share them on social media, or to have a professional photo taken and then retrieve it online after the event. Finally, Zone 3 represents an attempt to break the world record for the world's largest oral hygiene class (about 230 people attended the public class that afternoon). The experiential strategy achieved a reach of over 4 million people.
Finally, Zone 3 represents an attempt to break the world Germany Phone Number Data record for the world's largest oral hygiene class (about 230 people attended the public class that afternoon). The experiential strategy achieved a reach of over 4 million people. With the aim of launching one of its latest products in an alternative and memorable way, Sensodyne collaborates with the English marketing agency Hotcow, to create an experiential marketing initiative within London's Potters Field Park. The experience consists of distributing samples , organizing outdoor games and even a public lesson on oral hygiene. More specifically, the setup at Potters Field consists of three separate zones where individuals can take part in different experiences. Zone 1, the sensitivity zone , offers a ten-minute tooth sensitivity check by professional dentists. Participants can also win prizes by playing “How Sensitive Are You?”, such as free product samples, tips and demonstrations from key brand representatives.
Zone 2 features a four meter tall giant molar with the iconic Tower Bridge as a backdrop. Brand ambassadors invite attendees to take selfies with the molar and share them on social media, or to have a professional photo taken and then retrieve it online after the event. Finally, Zone 3 represents an attempt to break the world record for the world's largest oral hygiene class (about 230 people attended the public class that afternoon). The experiential strategy achieved a reach of over 4 million people.
